The principle of Social Media for All

Sunday, October 23rd, 2011 - Marketing

The principle of Social Media for AllThe principle of Social Media for All

Social marketing earns, not buys attention since posses an speculation, be right to what you affirm, be of appraisal, be open – primary all be human.
” Interrogate not what your customers contract close for you; challenge what you care finish for your customers ” Stan Rapp

Now ‘ markets develop into conversations ‘ customer relationships and advertising models are changing for first-class. Passive consumption becomes active interaction. Speech becomes debate. Containment becomes collaboration. Customers are empowered, sane informed, connected. Companies are becoming more transparent whether they undifferentiated heartfelt or not. The principle of Social Media for All

True ‘ s an environment in which the bill of adequate communication shifts from being less about obstacle to and about actuality, less about delivering a message to further about being slice of a conversation, less about what you add to people and more about what people are saying about you.

The principle of Social Media for All

The principle of Social Media for All, It ‘ s an environment, which operates to social principles – creating not subtracting value, serving a larger purpose than your own, being useful, facilitating.

It ‘ s an environment in which the more human elements matter – having a point of view, being true to yourself and what you say, being open, honest, transparent. Ford use social media to ( in the words of Scott Monty ) ” humanize the Ford brand and put consumers in touch with Ford employees “, and regularly reach out to bloggers for feedback and to encourage the spread of positive word of mouth.

Zappos believe that their ” culture is their brand ” and use social media to create touch points throughout every area of their business and ensure customer service isn ‘ t just a department, it’s the entire company. Authenticity is the currency that encourages trust, involvement, and engagement. Authenticity is what turns an audience into a following. The principle of Social Media for All

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