Successful New Product Innovation

Tuesday, March 20th, 2012 - Innovation Design

Successful New Product Innovation Successful New Product Innovation

Developing a new technology or solution which meets customer needs is rewarding in its own requisite. The innovation procedure has produced a backwash – but for intrinsic to be perfectly innovational the new product innovation essay duty be successful commercially. Successful New Product Innovation

New product innovation is a team discipline.

Authentic is far from child’s play to convert a conceit into a profitable product, requiring that people from involved disciplines production together, sometimes over authentic long periods of extent. New product evolution follows a entangled, collaborative suit focusing the innovation efforts of multiplied people. The launch of a new product might constitute Design, Engineering, Suppliers, Sales, Marketing, Procurement, Manufacturing, Finance, Regulatory and Legal staff.

Masterly are mixed inter – dependencies between those functional areas during the project. A once-over of the companies that are the principal in their class for new product unfolding and market introduction, illustrates some routine traits:

Focused Responsibility: A senior manager is entirely hampered for overseeing the total transaction of innovation, from brain wave to product / service launch.
Performance and Structure: Product increasing is governed by Product Lifecycle Management ( PLM ) related technologies.
Centralised Control: Innovation strategy is controlled and coordinated centrally.
Flush Monitoring: Innovation performance is measured frequently at an enterprise akin.

To mature unerring innovators and bring profit – generating commodities to the mart in a repeatable and predictable way, companies the urge a robust and formal product enlargement process. Successful New Product Innovation

Successful New Product Innovation

Product advancing longing convalesce.


The product growing mechanism duty itself be beneath trim scrutiny, therefrom that new apparatus and techniques albatross be used to refine the gathering of ideas and their appraisal, product design, prototyping and testing, even through to distribution and marketing – and this thinking applies equally to new service concepts ( and service extensions ), too, in all those aspects.

Best practice analysis by study of sector leaders, and involvement within industry groups are also useful ways of gleaning intelligence to enable improved PLM.

Measurements which are not specific to the new products themselves, but measure the PLM process efficiency should be used. ‘ Time to Market ‘ is one such measure, though with innovative products this has to be assessed carefully if comparisons are to be meaningful.

Lastly, the product development process may need coordination between a range of third – party suppliers, particularly at the design and prototype stages; if the overall product development process is to improve, then that may demand process changes at those suppliers themselves.

Successful product innovation is also about allowing all departments to view product development as part of the value chain, and the link they represent in that chain. Every link has to be improved.

Teamwork requires coordinated efforts.

Collaborative working has been made easier by a range of new software tools from online meeting software to collaborative design systems. Such tools can improve the PLM process efficiency, but also deliver improved monitoring with earlier problem identification such a late design finalisation, test failure rates and so on.

Improving the level of collaboration requires some basic metrics for assessing collaboration, and new toolsets can help assess that. For example, how much time can be saved by not having to physically attend meetings?

In today ‘ s markets, such tools are available economically to all levels of organisation, whatever their budgets. Successful New Product Innovation


Successful New Product Innovation | Admin | 4.5