Sony Cyber​​ shot strategy to Compete with Cell Phone Cameras

Sunday, April 29th, 2012 - Business Gallery

Sony Cyber​​ shot strategy to Compete with Cell Phone Cameras

Although up to now there is no strong evidence that the smartphone market has eroded pocket camera, but camera manufacturers began to develop corporate strategies for compact cameras still exist. Not least the Japanese technology giant, Sony. Sony Cyber​​-shot strategy to Compete with Cell Phone Cameras

Kazuo Sawachi, General Manager Channel Account Management Division Head, Sony Indonesia, admitted that the current sales of compact cameras by Sony are not first.

“Sales of compact cameras in Indonesia continues to rise, but not at first,” said Sawachi after introducing new products in 2012 Sony was in Jakarta, Friday (27/04/2012).

He acknowledged, many people are now turning to use smartphone camera to take a moment they are experiencing, then upload to social networking sites like Facebook and Twitter. Sony Cyber​​ shot strategy to Compete with Cell Phone Cameras

“Especially now been equipped smartphone camera megapixel sensor which is quite high,” added Sawichi.

In anticipation of this, in 2012, the Sony pocket camera equip Sony Cyber​​-shot them with minimal 10MP sensor.
Sony-party claims, demands a pocket camera with the “high zoom” is quite high in Indonesia.

Sony is optimistic, full-featured pocket camera “high zoom” from Sony can expect a 20% market share in Indonesia. Sony Cyber​​ shot strategy to Compete with Cell Phone Cameras

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