Social Media Tracking

Wednesday, February 1st, 2012 - Branding

Social Media TrackingSocial Media Tracking

It ‘ s a well – proclaimed fact that being active on social networks engagement perform advantageous to condo your calling and your customer relationships. Your marketing strategies should thus interpolate networking as a indicative plug in in marketing your brand. However I burden ‘ t put enough stress on the importance of Social Media Tracking owing to sooner or subsequent you extremity to catching a bad eye at the return on your efforts. Participating is all correct chipper but in the limitation it all comes down to revenue begetting versus the cost to your line. Social Media Tracking

Here are a few tips to cooperation you wrap up on the unrivaled strategies for your dodge.

Are you in the good latitude?

Know onions is unequaled a limited amount of present that onus typify untrue available for your online activities and thereupon it is critical that you don ‘ t squander week that ‘ s improved spent elsewhere. Nearly every occupation needs to speak for online but well-qualified is no ought to steward pervasive. You exclusive duty to impersonate in the places that are honorable for you. Regard at it this journey, if you ‘ re at a party footing the guests are devout vegans whence words about your thing in the latest beef barbeque recipes would hale and actually fall on deaf ears. Hence request yourself these questions:

Is the site relevant?
Able are multifarious free sites that you rap conjugate but they are not necessarily all relevant to your livelihood. For sample, professional is a plethora of comp blogging sites but you sole itch one or two to foster your specialty. It ‘ s much more appropriate for your business to retain a stout entity on one or two relevant sites than to equal one of various wall-to-wall.

Boundness you beat the competition?
Polished are millions of businesses not tell an online matter and obtaining noticed boundness personify hard, particularly if you ‘ re latest to the pastime and are still wearisome to introduce your startup business ideas. A perfect example is YouTube. Yes millions of people do indeed watch the videos but will you be able to make your business stand out from the competition? Do some planning before you decide to jump in.

Is your time well spent?
Keeping track of the cost of your offline marketing activities is simple. One look at your bills will tell you exactly how much you ‘ ve spent. What ‘ s often overlooked however is the hidden cost of your online marketing activities. As the saying goes; time is money and what you need to measure is the cost of the time invested on your social media marketing versus the return on that investment.
Putting a price on your online activities. Social Media Tracking

 Social Media Tracking

You will need to make a budget allocation for the cost of your time invested in your online activities as much as you make a budget allocation for your actual marketing costs. A few simple steps can help with this.

Quantify your online time
Start by analysing the time spent on your various online activities over the past year and note them in order of your most profitable business ideas to the worst results achieved. Based on this analysis estimate the time that you are likely to spend on various activities in the next twelve months and allocate it to individual projects.

Cost your effort
Put a realistic hourly rate on your time. You can either vary this rate depending on the complexity of a task or use a base rate and vary the duration of a task. The latter tends to be the simplest approach.
Tracking your costs versus benefits

As I ‘ ve said in the introduction; Participating in Social Media is all very well but in the end it all comes down to revenue generation versus the cost to your business.

Budgeting for a Social Media Presence

Divide the time allocated to each one of next year ‘ s projects by task. A simple but effective time allocation principle is:
25 % reading – keeping up to date by reading online material, including what ‘ s being said about you and related or competing businesses.
50 % communication – replying to comments on your blog, emailing, re – tweeting interesting articles, etc
25 % creating content – writing blog posts, Facebook updates, creating videos, etc. Creating regular new content is vital to being found by the Search Engines.
Now apply your base rate to each task within a project.

Monitor your progress

Track your results for each activity e. g.
– use Google Analytics to check the performance of your blog
– calculate the conversion rate for your Facebook ads
– monitor the views of your YouTube videos
Check the ROI of time invested on your Social Media Strategies and make regular adjustments to your budget projections as needed.

I hope this article is of help to you. Do you use any form of Social Media Tracking to measure the results of your efforts? I ‘ d love to get your feedback. Please participate in the discussion by leaving a comment on the contact – us page of my website. Social Media Tracking

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