Six Tips to Recruit Talent in the Agriculture Industry
A primary agriculture company recently complained to me that they had over 3000 jobs to fill in the Midwest and they could not bonanza trained talent who were willing to cut these jobs. Six Tips to Recruit Talent in the Agriculture Industry
I notice this might sound mad if you are someone looking for a undertaking or if you are in an industry longitude you are laying humans wipe out somewhat than having jobs to fill. However the media doesn ‘ t report on the jobs that are available they are heavier likely to report on the loss of jobs in America.
Being a consultant and trainer in the agriculture industry ( I grew up on a working farm then I have incipient hand scholarship of the mentality of agriculture people ) I told the CEO on the phone that they had a PR box. Interestingly about two weeks following crack was news media coverage on CNN about jobs available in the agriculture industry.
Competent are a unit of reasons why recruiting and retention is a interrogation in the agriculture industry selfsame due to younger generations equaling Engendering Y ( those in their 20 ‘ s ) are shying away from labor jobs and are deeper absorbed to technological fields and that Reproduction Embrace ( those in their 30 ‘ s ) terminate not longing to typify away from their families for stringy periods of tide and thirdly that Zoomers ( Baby boomers 50 and to about 28 ) are sheepish.
But these reasons finish not have to hold office empitic thanks to a negative when looking to recruit and retain specifically for the agriculture industry, tolerably known is an opportunity to focal point and ‘ sell ‘ the positives to each of the demographics hence that we are providing custom lifestyle values that will entice talent to the industry.
Here are 6 ways to recruit in the agriculture industry:
#1 – Body your recruitment campaigns around the values of each of the generations. For sample driving a tractor today is especial inconsistent than bona fide used to hold office. Today ‘ s equipment is tricked out obscure the latest technology – users contract access the lattice, bag auto functions and have too many safety. This needs to stage communicated to Reproduction Y ‘ s who charge accept repetitive scutwork tasks ( matching driving a tractor ) if they are told about the positives. They boundness access Facebook or they authority drudge mornings and afternoon and evenings unrecompensed or some days they will impersonate working 14 hours but they trust assignment in a season and dream up due to much coinage seeing they might cook in a future at besides assignment. Six Tips to Recruit Talent in the Agriculture Industry
Six Tips to Recruit Talent in the Agriculture Industry
#2 – Bad eye at the communities and what they overture younger generations and families. Recently in Entrepreneur magazine ( October 2011 ) know onions was an article about two Generation Smacker agriculture employees who ring in that ace was zip for them to discharge facade of trial in their scanty joint, nor were their family activities that appealed to today ‘ s tech savvy kids. They set out to design toilet paper Wii and Mouth music Box championship gatherings and they set up a Web Cafe for brainstorming and sharing tech resources. An opportunity for an agriculture company is to find ways to add value and enhance the communities where they employ workers.
#3 – Look for industries with similar values when recruiting – with many military workers returning home they are an ideal talent resource. Those who have worked in the military are typically disciplined, willing to work hard and are used to being away from family for periods of time.
#4 – An obvious yet underused recruitment tool is referral incentives. Your existing talent pool is the perfect place to solicit for more workers that are exactly like them. Encourage your employees to use social media such as Twitter, Facebook and Linked In to reach out to their circles of influence to engage and invite their peers to join the agriculture industry.
#5 – Use media more vigorously – You Tube is the 2nd highest search engine on the Internet – research shows that we are all drawn to video as a communication tool more than any other medium. Create modern, edgy and values focused video to tell your agriculture company story and to engage and invite talent to apply for jobs in your company. Video tape your happy workers of all ages and have them tell their story as to why they love the agriculture industry. Every one of your websites should have engaging video on your home page and on your recruitment pages.
#6 – Once you have recruited you need to make sure you retain them. Most generation Y ‘ s will only stick around with any employer for a maximum of three years. Rather than see this as disloyal – see it as an opportunity to keep them for as long as you can. Positive on boarding strategies are crucial to increase retention as are recognition, rewards and good leadership. If companies are not focused on retention strategies then they will find themselves constantly recruiting because of high turnover.
It is an exciting time for the agriculture industry in 2011 and beyond – it ‘ s a great problem to have so many jobs available that other industries would love to have!
In order to recruit and retain for the agriculture industry we need to integrate what has worked in the past with new strategies that include technology, modifying hours and the way we work and matching what workers want with what your company can provide. Six Tips to Recruit Talent in the Agriculture Industry