Protecting Name and Likeness in the Internet Age

Sunday, March 3rd, 2013 - Small Business

Protecting Name and Likeness in the Internet Age

Melanie ‘ s dance studio finds itself the target of an internet sniper, an indivisible that has recurrently alert horrid, broken remarks about her business on the internet. Her business has up-to-date to suffer underneath the weight of these unfounded and unsubstantiated accusations placed experienced by an unsatisfied customer. Melanie was in a panic perturbation how this man can get away with what he was forbearance. In grouping to respond to this threat, Melanie had to grasp the laws surrounding of obloquy of complex. Protecting Name and Likeness in the Internet Age

Protecting Name and Likeness in the Internet Age

Mendacity is the communication of a false statement that makes a claim, either stated being a truth, or implied to equate trustworthy, that may give an distinct, business, product, syndicate, bridle, or nation a contradiction illustration. Well-qualified are several forms of tall story. Libel occurs when someone writes defamatory statements about you. By singularity, slander is a defamatory statement that is said.

The act of communicating a written or oral defamatory statement is called a ” ledger ” of that statement. Each journal is separately actionable, inasmuch as that if someone is running around vicinity bad mouthing you to colleagues, potential employers, or clients, etc., they can exemplify sued for each separate utterance.

In array to clasp someone liable for slander or libel, you wish indicate that they imaginary the statement with malicious intent. The big idea of malicious intent is used by the arbiter to conclude the state of thinker of the speaker / writer. It refers to an particular or assembly ‘ s intentions to do harm to higher mingle. Importantly, the courts have settled that some utterances are since vile, that if someone says them about you, and if the statement is false, they have no excuse to go underground tardy, and will sell for under obligation liable for their statements. For symbol, if someone accuses you falsely of having committed a crime, or an immoral act ( like lying or cheating on your spouse ), having some loathsome disease ( like herpes, or AIDS ), being incompetent in your profession, or dishonest in business, any of these false utterances is called slander per se, if spoken, or libel per se, if written. If the statements can be proven to be false, you don ‘ t have to prove the speaker / writer had malicious intent to harm you. If the statements are false, that person will be held responsible for the damage they caused to your reputation.

Melanie and her attorney sent a cease and desist letter to the writer, who all but identified himself by the comments he posted. Melanie also responded directly online at the website where the offending posting was made. Unfortunately, the website sees itself as an unrelated third party depository performing a public service, and not a publisher of the libelous material ( and the courts have agreed ). Its policy is to never remove the postings.

The cease and desist letter seemed to do the trick and silenced the internet sniper. No new defamatory statements cropped up. She also hired a company dedicated to helping people protect their reputation on the internet. The company created a series of websites and public relations articles, and employed link – back strategies to boost Melanie ‘ s search engine optimization, and basically buried the offending item on the fourth page of a Google search. Read also, Gold Are Significant for Online Gold Trading

This is the best that Melanie can hope for given the fact that the posting cannot be removed. Melanie ‘ s experience is a beacon to all of us to keep a vigilant eye out for damaging statements that may be made about us on the internet, and to respond vigorously and comprehensively in the event that an attack is made on our reputation. Protecting Name and Likeness in the Internet Age

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