Oracle offers a solution for the Customer Experience Company

Friday, May 11th, 2012 - Business Gallery

Oracle offers a solution for the Customer Experience Company

Oracle offers a solution for the Customer Experience Company

Oracle software companies see a big opportunity in Indonesia in customer experience solutions to market product. The solution is expected to provide a challenge for companies in analyzing the required targets. Oracle offers a solution for the Customer Experience Company

Senior Director of Product Management CRM Oracle JAPAC Relwani Chandru pointed out, in the Asia Pacific region, except Indonesia, the country most likely to the Philippines, Malaysia and Thailand.

Indonesia itself has great potential and it is seen from the large population and high penetration of smart phones.

“The trend is growing adoption of customer experience in Indonesia. Geographically, Indonesia has large cities and small towns that contain a variety of customer habits, “he said in Jakarta, Thursday (10/05/2012).

“Experience is very important customer, rather than being just a buyer but what about after the purchase. Is there a complaint or not and how to respond. This is called the Customer Experience. Trends in Customer Relations Management leads to here, so we created the CX,” he added. Oracle offers a solution for the Customer Experience Company

Relwani argues, changing customer habits is a challenge for companies in target markets. Companies should provide the right content to the right consumer segments, such as credit card market.

In addition, companies must understand the various communication channels such as Facebook and smart phones. It is useful to analyze customer needs.

“A lot of competitors from outside come to Indonesia. For local companies the question is how to understand the Indonesian market with better market share, “said Relwani.

To overcome these challenges, Oracle provides a set of solutions that can be selected individually or as a complete package.

The solution is claimed to be used by companies to target market accurately, ie Siebel, Fatwire, ATG, Endeca, InQuira and Siebel. Oracle offers a solution for the Customer Experience Company

Oracle offers a solution for the Customer Experience Company | twinqu | 4.5