Digital Marketing Trends for 2013
Everyone is predicting the future immediately – from glorious to doomsday scenarios. You may gang around to presuppose the point is near, or you may huddle to intention for 2013 and adjust your marketing in line with emerging trends and technologies. Digital Marketing Trends for 2013
After researching elaborate blogs and articles, considering beefy over language to other industry professionals, here is what we expect will happen adjoining year:
1 – The Rise of Inflowing Marketing
Campaigns have been around for ages defining activities, tactics and the journey they are produced. It ‘ s a rigid set up and with rapidly changing technology this can dispensation campaigns ‘ stuck ‘. The ought to integrate factual – time events and triggers in entering marketing reasonably than pushy, outbound marketing will act as advantageous in growing a business.
Previously not observed whereas a revenue generator, marketing will nowadays stage compelled more responsible. Their activities will typify measured and also the ways in which traffic and lead generation impinge sales growth. More entering marketing techniques will speak for used to fit revenue goals.
Inbound marketing can produce 10x higher conversion rates than outbound marketing. Budgets will measure towards penetrating marketing due to businesses uphold to spend more in this area. Entering marketing will no longer act for a lone wolf operation and everyone involved in a business, every interaction with their customers, will betoken a promotion of a autonym, a product or a service. Tenacious by customer regimentation, everyone involved in a company will come a unit of a total.
” Set and neglect ” automation may sell for passage its fail point if your customers / lists nowadays regard your email / twitter feed through spam. Companies will regard towards entering marketing to generate interests, traffic, leads and conversions.
2 – Changes in Email Marketing
Email will benefit from the data gathered and email campaigns will substitute more relevant, more targeted. Altering and segmenting will increase ability and execution in higher lead – generation.
With the move towards more record content, related owing to events, record calls, hangouts, email seeing a communication tool will weakness to evaluate its home in marketing now the younger age groups never cease to dilute their use of the platform. Exceeding use of email was unequaled pragmatic in the 55 – 64 and 65 + age groups. Facebook and Twitter drain the compulsion for substance more than 140 characters skein of a communication grade revise.
3 – Mobile Use Growth
With the mobile mart set to increase further in 2013, companies will demand to integrate mobile in their marketing strategies. In 2012, 1 in 5 companies developed and ran a mobile marketing purpose, year the remainder were dabbling on the sidelines with no tangible outline in section.
Whereas more and more mortals acquire smartphones, crack will appear as an increase in mobile payments. Retailers will demand to ” feature mobile ” in the conduct customers can salary for goods and services.
With the increase in smartphone tenure, and the detail that mobile providers ( and advertisers ) know where we are, mean the increased ability to sell local businesses to a user. Who will embrace the technology other than the big names?
4 – SEO vs Content Marketing
In 2013, more important than just looking right or having the right keywords, will be relevancy. Is the content original, good enough to be shared with others, does it answer the consumers questions and does it solve their problems? Is it relevant to customer ‘ s needs and position in the purchasing cycle?
Existing content can be re – purposed and offered on other channels, video, info – graphic or competition, to provide extra exposure for your articles.
5 – Social Marketing: Make it Fun to Join & Share
As companies use the power of social media to get closer to their customers, trust will grow. A business needs consistency across all departments when talking to its customers, whether it ‘ s sales, accounting or after – care, to promote a caring human face to their business.
Marketing will employ gaming techniques to make content sticky, provide entertainment and reward. Through the introduction of gamification, marketing becomes enjoyable, fun to do, rather than something to avoid.
While content is still king, visual content ( info – graphics, photos, videos, cartoon ) allows faster absorption of information. Many design agencies are already offering info – graphics creation service, and this will continue to grow next year.
More curation services and content marketing sites will appear, enabling marketers to share and spread their content far and wide. With the increase in mobile users and moves toward even better content, the need for curation will grow using the likes of Scoopit, Themeefy and Storify to share blogs and articles.
6 – Keep Track of Data and Analytics
Key to this plethora of information from multiple platforms will be the need to monitor all parts. Locating you audience, analysing and measuring effects of campaigns will continue to be an increasing and necessary part of a successful marketing strategy. Data will show how effective a conversation is by the increase or decrease in web traffic, sales or leads. Think like your customers, who do they communicate with, where do they go, what do they need to know?
Integration of all the information that we know about customers, from web behaviour, to accounts, ordering, and demographics, will become easier. Businesses will need to invest in technology that compiles data and effectively analyses. Marketers will use the increased information available about prospects and clients to improve content by relevancy and personalisation. Which in turn will increase lead and conversion rates.
So, in summary, what ‘ s in store for 2013? More technologies, more channels of communication, better programmes to integrate data to provide effective and comprehensive inbound marketing. All aimed at creating engaging content that ‘ s sticky and fun to share for customers within their online networks and communities. The integrated multi – channel data will help companies analyse these communities and the most effective types of content and topics that need to be created for a maximum impact on traffic, leads and sales generation. Read also, Tips to Reaching Your Financial Freedom
My name is Tamara Baranova. I run TJConsulting and I help small business owners grow their business by delivering effective online marketing mentoring, support and training.
It allows my clients to stop wasting valuable time and start seeing real results. Business owners I work with are serious about raising their business profile and attracting more opportunities. They want their business to succeed, to grow fast, and to generate healthy profits through online marketing strategy that works. Digital Marketing Trends for 2013Business & finance, Business Ideas, Economic Finance