Corporate Environmental Focus Gains Momentum for 2012

Wednesday, January 11th, 2012 - Strategic Planning

 Corporate Environmental Focus Gains Momentum for 2012Corporate Environmental Focus Gains Momentum for 2012

Thanks to business executives eyeful back on 2011 and generate plans for 2012, they should catching heed of one intensely – strengthening trend: the focus on environmental sustainability within the corporate realm. Thanks to consumers turn out amassed passionate about reducing their personal environmental footprints, they pament extra attention to the type of produce they buy. This in turn has caused CEOs to inspection else closely at the link between the environment and profit. Corporate Environmental Focus Gains Momentum for 2012

Seeing consumers metamorphose increasingly concerned plant environmental sustainability, they scrutinize the environmental practices of the companies around them. This awareness generally comes at a price, however. The consumer is faced shelter multifarious challenges to under obligation environmental behavior. Know stuff is a frequent disconnect between substantiality and perception. This is especially proper hide companies who are brilliant at ” juvenile – washing, ” the marketing practice of creation a company seem exceeding environmentally – buddy-buddy than physical actually is. Forging the legal environmental choice is often further effortful than moulding the stick together nutritional choice or figuring out the honest dollar assessment of a product. Proficient is a step to consolidate certifications and ratings to promote the measure. Until that mission has been accomplished, licensed are websites alike through goodguide. com and climatecounts. org which impart elementary, reliable ratings for several everyday merchandise.

Business executives itch commemorate the vital role they play in solving prevalent environmental challenges. The business community is mainly censurable for creating the choice of goods and services available in the economy. They keep the capacity to approach exceptional choices for the environment. Clock pressure from consumers rap excite a company to lessen its environmental footprint, able must also be motivation from within the company in order to truly effect change. A company that ” goes green ” only on the outside, without taking environmental stewardship truly to heart, often ends up in a worse position and lower brand integrity. Consumers want authenticity from the brands they love – especially when it comes to reducing environmental impacts. Corporate Environmental Focus Gains Momentum for 2012

Corporate Environmental Focus Gains Momentum for 2012

Of course, the impact a business has on the environment does not end with the type of products it sells; its own day – to – day operations also have an effect. Many companies, both large and small, have been moving away from physical products like CDs, books and references, and file cabinets for many years now. Cloud storage is a popular solution to storage difficulties. This reduces production, shipping, and other life – cycle impacts. However, it can increase the amount of energy consumed by a business. Google, one of the leaders in cloud storage, consumes as much power as an industrial user. But if one stops to consider how have supplanted millions of Yellow Pages, replaced millions of maps, and host email accounts that substitute for a tremendous amount of faxes, mail and shipping, the true impact may be positive. It is important for a business to weigh these concerns before making operational changes.

Companies in emerging economies are beginning to pay more attention to their environmental impact too. In many cases this is actually a direct result of increasing Western interest in sustainability. Many companies in Southeast Asia, for example, are suppliers to Western corporations, which are setting stricter environmental requirements for their supply chains. As the bar moves higher, Southeast Asian companies must improve their environmental performance or risk losing some major accounts. Corporate Environmental Focus Gains Momentum for 2012

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