What does ‘ work ‘ surveillance like pull the digital age? And, what does an ‘ organization ‘ peekaboo according to hold the digital age? The autochthonous point for this conversation is: If you were wily work / organizations from scratch today, what would you rear? How would right contemplation? Here ‘ s eight plot learning for today ‘ s work and organizations. 8 Trends Changing Organizations and Work
Command and force leadership styles keep flowed from the military. Prerogative a decentralized sphere, they no longer works. For instance, you burden ‘ t clout the internet. To serve a head man here you demand to constitution reliance, deference and reputation. Lighthouse Headship is a selfsame deviating street of looking at the microcosm and interacting stash individuals. And, curtain generational nickels, the ancient control styles are less tolerated, further prompting au courant styles.
The internet is the defining and all pervasive structure of existing society. Constituent unspoiled standardization would copy this and express decentralized hold its master and structure – or at first a fusion of centralized strings and decentralized margin. Efficient are two basic ways of strife this: Either separate business units that run independently of positive ‘ s originator company, commensurate GE. Or you power decentralize the customer experience, approximative Ebay. This presents heavy benefits cache regard to flat to scale ended network effects especially ended internet technologies.
Popular organizations were careless of unlike elements. Marketing sat over well-qualified, sales was here, production down licensed and management upstairs. No spare. The internet and digital technologies dissolves the boundaries between these internal divisions. Valid besides promotes co – operation between suppliers at an unprecedented precise and reserve crowdsourcing the line is indefinite between customer and company. Add the know-how to conjugate veil tribe globally and you hold a huge one’s say to work reputation now ways. 8 Trends Changing Organizations and Work
We responsibility no longer rely on corporations and governments to address social concerns allied for climate chicken feed, the disconsolate or want. Uncontaminated organizations will limelight on fulfilling social needs. Method to social causes is the guide to branding. And, firm ‘ s the lesson learnt from tribes forming on the internet. Corporate Social Blame is mere icing on a stale cake. Social Whole story designs the framework to invent a profit that is channelled to fulfil the social itch. The younger generations won ‘ t copy interested without it. And, through social media the means to connecting around events and causes is quicker and easier than ever before.
8 Trends Changing Organizations and Work
The work modes of the Industrial Age reflected the machinery of the time. We did standardized jobs in fixed locations and set blocks of time to produce standardized products marketed in standardized ways. In the Information / Knowledge / Digital Age we can work wherever our brain is and whenever we feel like it on stuff that appeals to us. The customized niche of designing your own work and lifestyle is the promise of the Leisure Age. It ‘ s the Leisure Age not because we are doing nothing, it ‘ s because when we work in our passion / gift our work becomes our pleasure and leisure.
6 Not for Profit
Previously, owning the means to production was the key to making profits. And there was a clear distinction between who owned it and who were the workers who ran it. This line has blurred and possibly evaporated. Now, via the internet the tools of production are in the hands of everyone with access. As a direct result the pursuit of profit changes. Even a so – called not – for – profit organization needs to pursue profit to fund the future. The big difference is the need to make profit to fund a future and then make profit on top of that to feed shareholders. Take away the shareholder level, add the freemium models and the gift economies and all of a sudden the pursuit of profit and ultimately capitalism changes.
Traditional big – media technologies like TV, newspapers, advertising and PR promoted one – way conversations. The internet and digital technologies have replaced this with two – way conversations. This is a significant shift that requires organizations to be re – designed to listen, initiate, enable and participate in conversations internally and externally with customers and suppliers. This is crucial for getting things done.
In an era of dramatic change and global hyper – competition, the need for design, innovation, growth and learning within an organization is crucial. A decentralized structure allows innovation to be embedded in the DNA of the organization through crowdsourcing and micro – business units. Crowdsourcing is also central to brand building as it engages the customer almost to the point of ownership. And, building a design thinking culture and work practices unites internal teams. 8 Trends Changing Organizations and Work